BP AMOCO Marketers Association News

BP Enters Fuel Rewards Partnership With Harris Teeter

2018-10-02 02:37:00 EDT
BP Enters Fuel Rewards Partnership With Harris Teeter

Though Harris Teeter, a business unit of the Kroger Cos., has been growing its
own chain of fuel centers, the grocer launched a fuel rewards partnership with
BP on Oct. 1.

That means participating BP stations now can redeem the supermarket customers'
fuel rewards points.

Harris Teeter customers use their VIC loyalty card to buy select grocery items
that earn fuel points. Consumers can save 10cts/gal for every 100 Harris Teeter
Fuel Points. Up to 1,000 can be redeemed per transaction, translating to $1/gal
savings. The discount applies on an up to 35-gal fill.

These rewards are separate from BP Driver Rewards, and the "choice of how to
save will be yours at the pump," said Harris Teeter to customers online.
Motorists can either redeem Harris Teeter Fuel Points or earn and redeem BP
Driver Rewards when they purchase fuel.

To redeem the grocer's fuel points, consumers press the dispenser screen where
it says "use fuel points," press "cancel" to enter their phone number or
alternate ID, select "yes" under "redeem your points," and then use their
payment card to begin fueling.

To redeem BP Driver Rewards, customers swipe a Driver Rewards Card or a payment
card that is linked to their loyalty club account. Driver Rewards Club members
can link up to five eligible major credit cards to their account.

In a promotion, BP was urging Harris Teeter customers belonging to its loyalty
club to link their credit cards to their account to maximize savings. The major
was also urging Driver Rewards members to sign up for a VIC loyalty card at
their local Harris Teeter if they were not already members of the grocer's
loyalty club.

Harris Teeter, co-founded in 1960 by North Carolina grocers W.T. Harris and
Willis Teeter, operates more than 230 stores and 14 fuel centers in seven
states and the District of Columbia. The Matthews, N.C.-based retailer also
owns grocery, frozen food, and perishable distribution centers in Greensboro,
N.C., and Indian Trail, N.C., as well as a dairy in High Point, N.C.

--Donna Harris, dharris@opisnet.com

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